Web3 players are also traditional video game players, so do we need different archetypes for them? The short answer is, “yes, different motivations lead to different behaviour, which produces different archetypes”. Let us go through this example and understand the importance of having separate classifications for Web3 and the metaverse.
Suppose we have a traditional RPG game like ‘Horizon Forbidden West’; Thunderstruck can classify players into seven archetypes by using Bayesian Inference AI to analyse their actions within the game, such as Killers, Achievers, and Explorers. If we want to analyse the behaviour of one of those types, like the Achievers, we will find that these types of players are motivated by accomplishing everything in the game and getting the 100% Complete Trophy.
In Thunderstruck, we empower the game developers by giving them a list of Achievers in the game based on their behaviour, like the number of quests they complete, the total amount of currency they have, improving their skills and how quickly they are levelling up. Monitoring those players over time gives the developer a powerful tool to understand how their players interact within the game and what motivates them to continue playing. With this information, the dev team makes better decisions when prioritising changes and deploying updates.
In Horizon Forbidden West, players can participate in a side activity called The Arena. In the Arena, Aloy must complete a series of timed combat Challenges, moving up the rankings and collecting Arena Medals to exchange for legendary weapons, outfits and Coils. It involves a series of timed combat Challenges to earn Arena Medals. Achiever’s typical motivation is not only completing Arena challenges but also enjoying completing side quests, Errands, outposts, etc. in the game. Achievers tend to collect more Medals and have better equipment than some other Player Types.
If the same archetypes, Achievers, played a Web3 RPG game, would they buy the weapon or trade their items with real-world money? The answer to this question is found by knowing and understanding their motivations; their motivation will define their decision. The open economies commonly found in Web3 games introduced a new set of motivations that are unlike those from Web2 games. In Thunderstruck, we found four main motivations for any web3 player:
- Purely investment motivations
- Purely financial motivations
- Primarily for fun with some financial motivations
- Purely for fun motivations
If the Achiever is incentivized by financial motivations, they could decide to sell their item for real-world money rather than use them to upgrade their character. Because of these new motivations, it’s vital that game developers have a better understanding of their players and what motivates them, whether they are a traditional web2 studio, web3 or even a studio considering adopting blockchain technology to their game and how that may affect their players. Contact us to book a demo and take the first step to building better games.